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Successfully promoting your creative business online
The survival of all creative ventures depends on one thing: people knowing you are out there and understanding what you can offer them.
Even the most established companies have large marketing budgets which they use to remind the public they are still there. The good news is you can promote yourself and your work on the the web for very little, or no money. This workshop will introduce you to the multitude of resources available to artists and designers.
Whether you are are a graphic designer, illustrator, fashion designer, photographer, or are trying to break into any other creative industries, this workshop will help you develop a clear and consistent web presence and forge a way ahead that will get you known.
We will look at: developing your online portfolio, good web copy, reliable selling platforms, blogging, social media and general tips, tools and etiquette.
Neil Leonard is a freelance designer and educator; he currently guest lectures at a number of universities throughout the United Kingdom and has a specific interest in areas of employability. He recently authored two books for AVA/Fairchild, BASICS Graphic Design 02: Design Research and BASICS Graphic Design 03: Idea Generation.
In 2011 Neil developed Design Your Career, a one-stop, designed to assist artists and designers looking to establish their own creative enterprise. Design Your Career conferences, workshops and seminars offer essential guidance and inspiration ideal for budding designers, crafters, photographers, illustrators and any individual with a creative flare they wish to turn into a business.
A graduate of London College of Communication, his experience in graphic design is broad and encompasses areas as such as typography, illustration and new media.